Difference Between an Auto Broker & a Dealer

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When it comes to buying cars, auto brokers and auto dealers can help you out. Many people have the misconception that both do the same job, but there is a world of difference between their respective occupations. In this article, we list the difference between auto brokers and auto dealers and explain some benefits of working with both.

What is an Auto Broker?

An automotive broker is simply the professional (hired by you) who assists you in the process of buying a car. In most cases, consumers do not need to set foot in the dealership as the automotive broker locates, negotiates and obtains the desired vehicle on behalf of the consumer.

What is an Auto Dealer?

Automotive dealers are just the salespersons you will find at various car dealerships. They are the ones who greet you and show you around, while also describing the specifications and prices of each vehicle. They will also guide you through the buying process and will describe the financing options available to you.

The Main Difference

So, as you can see, the difference between both is quite clear. An auto broker will manage the entire process of buying a car on your behalf whereas auto dealers will just guide you to the car of your interest as you deal with them directly.

Advantages of Buying a Car from a Dealer

By purchasing a car from a dealer, you get the following advantages:

  • You can get immediate answers to all your questions.
  • Because you see the car in person, you have peace of mind throughout the buying process.
  • Going to a dealership exposes you to a wide variety of options to choose from you might not have considered before.
  • You have the option of taking your desired car for a test drive which will make your buying decision much easier.

Advantages of Buying a Car through a Broker

Brokers offer you the following advantages:

  • You will not have to worry about visiting different dealerships to find the car of your choice.
  • You save time as they manage the entire buying process on your behalf.
  • Since they possess good negotiating skills, they will fetch you the best price possible.
  • You can enjoy discounts due to their relationships with a vast number of dealerships.
  • An experienced auto broker can assist in exotic car import and export

Who Is Better?

Well, it mostly depends on the situation. If you have ample time and more importantly, the knowledge, about cars, it would be more suitable you deal with an auto dealer directly. Whereas, if you do not have the time and knowledge required to find the car you want, it would be best suited you opt for an auto professional.

So, these are some differences between auto brokers and auto dealers. No doubt, you can buy a car yourself, however, that is only if you have the necessary knowledge about cars and the various processes involved in buying one.


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